Things I Have Put in My Mouth Lately: 7-11’s New Jones Sodas

On Sunday I found myself at 7-11 buying cat food, because that’s what happens when you forget to stock up at the grocery store and then find yourself in the throes of a Meowing Emergency State. I’ve been trying to cut way back on my soda consumption, so of course I made the mistake of looking at the beverage coolers. My eyes were drawn, as they so often are, to the most x-treme ‘90s looking stuff in the case. The black-and-white photos on the labels looked awfully familiar. Sure enough, a closer look revealed a familiar name: Jones.

Jones Soda is a smallish soda company based out of Seattle, known for unusual flavors (approach their holiday packs with caution) and featuring customer-submitted photos on their labels. In my preteen and early teen years, a bottle of Jones was a regular treat on nights my brother and I spent with our dad. I have particularly vivid memories of selecting a flavor and suitably cool label picture on our runs to the supermarket on the way home. I have Ideas about kids of divorce and our weird food attachments, but that will be for a later entry.

Anyway, Jones has been tapped by 7-11 for a line of store-brand sodas. There are five flavors, including unusual-in-the-U.S. fruits like lilikoi and rambutan. I bought them all, because I have no self-control. In my defense, I brought them to a Fiasco session that night to share with friends, thinking a group taste test would be fun. However, my friends are smarter than I am and drank almost none of the soda, leaving me to play Drink Roulette while stabbing everyone in the back and getting off almost scot-free. Jones Soda makes you a character in a Coen brothers movie; pass it on.

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